YouTube’s push into kids programming

Opportunities for creating story continue to grow as YouTube joins the cast of companies now developing their own original online content. Yvonne Villarreal, in a recent article for The Los Angles Times, says, “With rising competition for eyeballs, YouTube can no longer rely on amateur videos and user-generated content to generate traffic and advertising revenue.”

She continues, “So the  Google-owned video site has begun investing in and distributing original shows targeting young viewers — starting with teens and young adults — who are increasingly bypassing traditional television and movies. The push into kids programming is an extension of that strategy.”

Image of Fruit Ninja Frenzy Force for YouTube programming
Credit: Variety

Variety confirms, “The video giant has greenlit four series from top creators on the platform that will launch this spring and summer, available to subscribers of YouTube Red.” The four series are: HyperlinkedDanTDM Creates A Big SceneThe Kings of Atlantis and Fruit Ninja: Frenzy Force.

“One advantage for YouTube,” says Villarreal, “is that it already has the attention of youngsters — 81% of 6- to 12-year-olds  say they use YouTube, according to an annual study on kids’ digital behavior from market research firm Smarty Pants. What’s more, YouTube has unparalleled reach, with more than 1 billion unique visitors monthly.”

Creating story was never more possible.

Read The Los Angeles Times full article here.

 

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