Becoming an effective storyteller

Shawna Baca
Shawna Baca

On International Women’s Day, I’m looking back at an interview I did with writer/filmmaker Shawna Baca. Baca’s production company, 4 Elements Entertainment, develops film and new media projects that target America’s growing multicultural audience.

I had asked Baca what an emerging writer needs in order to become an effective storyteller. “When I became a filmmaker,” Baca said, “I considered myself as a storyteller, not necessarily a writer. Even though I wrote my own material, what I gravitated to more than the material was the intention or purpose of the story and how we were all emotionally influenced by that story. I didn’t go to school for screenwriting but what I was good at was strumming up the creative imagination to sit around, make up stories in front of small audiences, mostly family and friends, that would engage and hook them in.”

knowing how to make that story breathe life is the magical part

Filmmaker Shawna Baca
Filmmaker Shawna Baca

For Baca, “… writing a good story is key but then knowing how to make that story breathe life is the magical part that makes each filmmaker unique in his or her own right. You can give ten filmmakers the same script and I guarantee you they will all have their own artistic value and uniqueness. No two films will be exactly alike when you add in color palettes, tones, editing, score, etc.”

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